Posts Tagged ‘Tara Boom Houston Children’s Foundation

Color Run debuts in London

- August 7th, 2013

TCR_PRESS_7

I haven’t experienced the exhilaration of The Color Run or any other similar “paint races” currently trending throughout North America and overseas.

But I gotta admit it looks like fun — if you don’t mind having your whites blasted with a rainbow of coloured powder as you run five kilometres through the streets of your town.

I’m thinking “free dye job.” What would my greying goatee look like in magenta? Or indigo?

Anyhoo, this blog certainly supports any event that puts so much stock into health and happiness.

The Color Run hits London, Ont., on Aug. 17.

Here’s the press release issued today …

FOR IMMEDIATE RELEASE – August 7, 2013

The Color Run™ debuts in London
The “Happiest 5k on the Planet” plans for thousands this month 

TORONTO – The hugely popular The Color Run™, the single largest event series in the United States, will debut in London, Ontario on Saturday, August 17. The event will be held at the Western Fair District (856 Florence Street, London) and will begin at 9 a.m. Registration for the event is open for teams and individual runners.

TCR_logoWith no official race winner or times, The Color Run celebrates health, happiness and individuality. Runners of all ages, sizes and fitness levels participate in the run, beginning at the start line with all-white clothing and finishing covered in a rainbow of colors. Each kilometre, a different shade of powder fills the air covering runners. By the time the finish line is reached, the air and runners are filled with vivid color combinations. Over 60% of ‘Color Runners’, as participants are called, are first-time 5k runners and participate as a celebration and capstone of their healthy living accomplishments.

The Color Run is all about having fun and healthy living, while giving back to local charities,” said Travis Snyder, founder of The Color Run. “The event brings the community together and creates energy so positive it’s contagious. Our mantra is ‘Be Happy. Be Healthy. Be You’.

The Color Run London is proud to be partnering with local charitable organizations Tara Boom Houston Children’s Foundation and One Run.

As a small but mighty charity we’re delighted to be working with The Color Run here in London,” said Sheri and Scott Houston, founders of Tara Boom Houston Children’s Foundation. “This exciting partnership will assist us to provide unique and direct financial support to families here in southwestern Ontario.”

The Color Run and One Run both have similar attributes by encouraging healthy and active living,” said Justin Tiseo, organizer of One Run. “Both organizations demonstrate this through the aspects of fun and getting involved. It’s a natural partnership between two great organizations, striving to make a difference.”

Since its debut in January 2012, participation for The Color Run has exploded with more than 1.5 million ‘likes’ on Facebook. Last year The Color Run visited more than 50 cities with more than 600,000 participants. This year, the run will launch more than 100 events with an estimated 1 million participants.

Following the London event, The Color Run will also take place in Ottawa, ON on Saturday, August 25 and Vancouver, BC on Saturday, September 14.  Solo runner/walker cost is $50 (early entry fee). Team runners and walkers cost is $45. Children under the age of five are free. To register, or for more details, please visit: www.thecolorrun.com/canada.

Twitter:       TheColorRun
Facebook:  The Color Run
Instagram:  The Color Run

About The Color Run™
The Color Run is the largest event series in the United States and the first of its kind. Travis Snyder founded the 5k paint race event series in 2012, creating a new genre of running event. The Color Run celebrates healthiness, happiness and individuality, bringing the community together to create a five-kilometre canvas of colorful fun. For more on The Color Run, visit www.thecolorrun.com or watch this video. The color run has been featured on Today, O: The Oprah Magazine, MSNBC, USA Today Travel, The Wall Street Journal, CNN and many more. To view additional press on the Color Run please click here.

The Color Run is an IMG Event.