Archive for the ‘political advertising’ Category

Ads to kick start or put off an election

- January 17th, 2011

I’ve been an election skeptic for nearly five years now.

In that time we’ve had predictions almost weekly that a federal election was just around the corner. As I’ve appeared on radio and television in that time the most common question has been about the timing of the next election.

As recently as last week I was saying that I didn’t think we would have an election this spring – unless that is the Conservatives unloaded a pile of election-style ads. Those ads are now out and we are likely heading to the polls this spring.

The first ad attempts to show Stephen Harper in a positive light as a leader that gets things done but there are also several others – five in English and four in French in total. The other ads take aim at all the opposition parties, essentially killing off any possibility of the Conservatives finding a dance party for the budget.

So now the questions should be – when will the budget be tabled and when will it be voted down?

That is unless these ads work so well that the opposition parties end up beaten up so badly that they find a way to swallow their pride.

Here’s the ad featuring Stephen Harper at work. It has shades of Reagan’s Morning in America from 1984

Here’s one of the English ads on Ignatieff, it uses Ignatieff’s own words on the coalition against him. Notice the difference in the tone of the narration between the Harper ad and the Ignatieff one.

The Tories even target Jack Layton in what I see as the ad signalling the beginning of an election campaign. The theme again is coalition.

In French the Tories repeat the ad in favour of Harper and also take aim at Ignatieff but in a different way. Using well know Liberals including Justin Trudeau and Denis Coddere they question his leadership

And finally they take aim at the Bloc for being in favour of gangs, and soft of immigration using the image of the MV Sun Sea

Political brands – Akin reads the tea leaves

- December 18th, 2010

What political brand do you like and what brand don’t you like. Seems like it all goes beyond Tim Horton’s versus Starbucks or IPA versus Black Penny Ale.

Our Bureau Chief David Akin takes a look at how Canadians view political parties and their brand through the results of an interesting poll.

———-

Those who love ’em, love ’em a lot.

But those who don’t like the federal Conservative Party really, really, really don’t like them.

A new poll out Thursday says that, among other things, the brand associated with the Conservative Party of Canada is a strong one.

It is the most polarizing in Canadian politics, a double-edged sword for Stephen Harper and his Conservative colleagues who, on the one hand, can count on a fiercely loyal army of supporters at election time but, on the other, have a steep challenge in finding enough new votes among the hostile “non-Conservatives” in Canada to form a majority government.

via Love ‘em or hate ‘em | David Akin | Columnists | Comment | Ottawa Sun.

From ban the bomb to ban the ad, the evolution of the Greens

- November 2nd, 2010

Elizabeth May is worried about what watching TV might do to you.

The Green Party and their leader have called for a ban on political ads on TV before the next election.

“Before Canadians next go to the polls, we want to propose sweeping new changes to protect our political commons,” May said in a news release.

The Greens say Canada should follow the lead of other countries like the U.K., South Africa, Brazil, Belgium, Switzerland, Chile, Sweden, and Ireland.

“The banning of political advertisements would be an important first step in the renewal of democracy in Canada. I don’t see why every party in Canada would not agree to this proposal – after all, it would be an excellent chance to speak about what really matters, policy and governance,” said Deputy Green Leader Adriane Carr.

The reason for this ban according to the Greens is to protect Canadians from the manipulations we see in the United States and stop politicians from “the character and personal foibles of the opposition,” said May.

All in favour……

Here’s an idea. While we’re banning attack ads on TV let’s also ban politicians from attacking each other period so that my ears are protected from mudslinging like this.

  • Elizabeth May said the Prime Minister’s stance on climate change “represents a grievance worse than Neville Chamberlain’s appeasement of the Nazis.” London Free Press, April 30, 2007

And while we’re banning political ads, let’s help out my profession and ban all of those inane press releases parties send out like the one that sparked this rant. Sure, my came via email but each pixel has a carbon footprint.

In calling for the TV ad ban, May and her Green MPs, oh wait they don’t have any, want the TV networks to offer up free airtime for political ads “to allow candidates to explain their own views and policies.”

Because that’s exactly what Canadian political parties need are more subsidies.