J. Crew unzipped its reasons behind the introduction of their 000 size.
A spokesperson for the U.S. retailer told the popular morning show Today, it is responding to customer demand by introducing the size, specifically in the Asian markets. However, this explanation is not enough for those who have spoken out about the super-petite size. This includes celebrity chef and TV host Rachel Ray who blasted the company just last week.
“We are simply addressing the demand coming from Asia for smaller sizes than what we had carried. Our sizes typically run big and the Asia market tends to run small,” the spokeswoman said. “To further put into perspective, these sizes add up to the smallest possible percentage of our overall sizing assortment.”
The 000, equivalent to a XXXS, would fit someone with a 23-inch waist. Some have argued this sizing or the introduction of it to stores continues to spread unrealistic body image and weight ideals often seen in magazines that lead to eating disorders.
Though it may be hard for some people to wrap their heads around the fact that healthy people come in all shapes and sizes – that means also tiny figures too – it shouldn’t be.
What goes up in one brand, say you’re a size 6 for J. Crew, goes down for another. (I’m often a different size in jeans for example, but it depends on the brand.) Plus, having been shopping in Asia, my usual size medium tank top is actually an XL there.
If sizes can expand upwards to accommodate fuller-figured bodies, something that is usually applauded and appreciated, shoppers should also think of their more petite fashion comrades. A friend of mine who is naturally very petite used to find J. Crew sizes too big for her to wear, so she couldn’t shop at the store. She may now actually give their styles a shot.
Sure, having to buy a bigger size, or comparing the pants that fit to ones that may never will can be discouraging, but it goes the other way too.