Make Canoe my Homepage

Miranda Kerr strips in new Reebok ad

- March 6th, 2014

Miranda Kerr makes what some would call a very compelling case for Reebok’s new line of Skyscape sneakers.

kerr

Miranda Kerr partners with Reebok again in a steamy new ad. (WENN.com)

In a commercial released by the sportswear company at the end of February, the former Victoria’s Secret model, now single and on the prowl after her split from husband Orlando Bloom, saunters through her home after a workout, doffing pieces of exercise gear as she goes.

The punchline? The sneakers are the last to go — she steps into the shower with them on, since they’re just so gosh-darned comfortable. (How Kerr managed to peel off that pair of skintight workout leggings while still wearing running shoes goes — sadly — unexplained.)

Kerr looks — it needs to be said — absolutely fantastic in the ad, and even though a pro athlete may have made more sense for the product, and a TV or film actress would have gotten a little more recognition from viewers, Kerr’s a smart choice.

Consider the Skyscape shoe: A minimalist, machine-washable and packable sneaker that comes in a variety of fun, bright colours. It’s likely meant to be a gym-to-street sneaker appealing to busy women on the go, with a fashionable twist (for those women who already wear their Nike Frees with skinny jeans twice a week).

Kerr’s about as familiar to the average woman as models get, due to her high-profile celeb marriage and prominent placement in Victoria’s Secret’s commercials. Plus, there’s something weirdly relatable about her (or as relatable as an international supermodel really can be). She’s a mom to a young boy, Flynn (a key part of her appeal to the yoga-mat-buying demographic) and she can be rather charmingly shy in interviews; just check out these ‘sexiness lessons’ she got from Ellen Degeneres.

The fact remains, though, that very few of Reebok’s targeted buyers actually have a buff lingerie-model physique like Kerr’s; though the company’s looking for an aspirational figure (pun intended) to help move those shoes, it’s possible that the ad could turn off buyers who don’t ever see themselves sharing those sculpted abs.

Either way, with its soft, hazy lighting, jaunty French soundtrack and every-model star, we’re sure this ad is meant to appeal to your average female shopper — unlike a similar 2011 ad for Skechers Shape-ups, featuring Kim Kardashian:

The sweaty atmosphere, the raunchy double-entendres, the energy-drink-commercial treatment, the gratuitous booty close-ups? We’re pretty sure this one’s just trying to say “Fellas, buy these dorky thick-soled sneakers, and Kim Kardashian will mack on you at the gym”.

Subscribe to the post

Leave a comment

 characters available