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The Hudson’s Bay slammed for carrying ‘skinny tees’

- June 24th, 2014

The first time I felt chubby and wanted to look like someone who wasn’t me happened after I saw Kate Moss on the cover of some teen magazine I was into at the time. I was 14. She looked so unconventionally beautiful and so skinny. I wanted to be that skinny. And as a 14-year-old, I tried everything to get there.

To be clear, I don’t blame Kate Moss for my body dysmorphic issues or the yo-yo dieting that went on for more than a decade. This is not about Kate Moss, at all.

But critics did blame the model in 2009 after she revealed some of her mottos, one of which included,  ‘Nothing tastes as good as skinny feels.’

If you’ve read articles about pro-anorexia culture, thinspro or blogs dedicated to the thin-obsessed, you’re familiar with this slogan that is used as a tagline for those with eating disorders. It’s used with pride and as encouragement to be the thinnest sometimes to very tragic results.

This is why a lot of people are outraged that The Hudson’s Bay is selling T-shirt with the slogan on it.

Natalia Manzocco/Twitter

Natalia Manzocco/Twitter

Canadian-born designer Christopher Lee Sauve is behind the T-shirt design, and is defending his artistic creation saying it’s meant to be the opposite of the pro-anorexia slogan. But Tweeps aren’t impressed.

 

 

While Christopher Lee Sauve has defended his work on his blog saying “the design was not intended to be pro-anorexia but the opposite,” it seems The Bay is listening to its customers as it’s reportedly now pulled the design.

I don’t think this incident is a blame game issue, rather it’s a display about our culture that idolizes the unattainable. It also shows that we’ve got a long way to go until body-positive trumps the negative. It’s upsetting to see creative designers and pop culture figures promoting or even publicizing a slogan that has and continues to cause mental and physical anguish for women and men everywhere. What’s worse is that there is profit being made, be it monetary or in the form of publicity. What do you think? Leave me a comment below.

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2 comments

  1. JT | June 25, 2014 at 8:50 am

    I don’t have an issue with this t-shirt. Why does our society need to be 110% politically correct? We’re now all about not offending people, it’s sad. It’s like our schools where kids don’t fail or get held back for any reason. We raise kids in a bubble that is not indicative of the real world. We can no longer tell our kids that some kids are smarter than others or we no longer punish those who don’t do well. This t-shirt to me is of the same nature.

    For someone to take it very literally, they are probably the people who need help to begin with. I don’t think it promotes anorexia or anything along those lines. A healthy body (no matter what your weight is) is whatever you are most comfortable with. Only a small fraction of the population are over-weight or obese as a result of factors they cannot control (i.e. disease, side effects of drugs used for other health issues, etc.). For the most part, people made personal choices and those personal choices have resulted in their bodies being a certain way. In some respects, I am sick of handling people, who ate themselves to a certain point (and not exercise), with kid gloves.

  2. Joe | June 30, 2014 at 2:27 pm

    Al Qaeda and ISIS murdering people, blowing up things, and kidnapping whole schools of girls, but what gets people upset here is marketing wording on the label of a t-shirt?
    - Canada is doomed….

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