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Can clothes help you tone muscles, lose weight or fight cellulite?

- January 18th, 2013

This month,  Wrangler (known for its cowboy spirit in the U.S. and laid-back airs in Europe) launches a line of moisturizing jeans to “to protect your legs from the dehydrating effects of denim,” according to Vogue UK. Finally, accountable jeans!

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Lizzie Jagger for Wrangler denim. (Vogue UK)

 

The Denim Spa skinny jeans (worn by Mick Jagger’s other model daughter in the campaign), boast all sorts of yummy moisturizers like fruit oils and shea butter to soften legs and will sell for about $134 CAD on asos.com starting Jan. 28.

But because the moisturizers will come out in the wash – I mean, on your legs – Wrangler will also sell a spray for re-application. (Now we’re talking returns!)

Since no pair of dry legs are alike, the jeans will come in three finishes: Aloe Vera, Olive Oil, and Smooth Legs – the latter to combat the look of cellulite (which I thought regular jeans did pretty well to begin with).

From Vogue UK:

“They definitely feel cooler than regular jeans,” said Lizzie Jagger in a film to promote the style. “After a day wearing them, my legs feel great – they come out feeling more silky than usual.”

Winter is clearly the best season for the release (yours truly is wearing aloe-infused socks as she writes), but I can’t imagine how pre-sprayed moisturizing skinny jeans would feel in the warmer months. Or under a giant parka in a packed subway car. Ever squirm into slim fits on a muggy day? The process is demoralizing.

Wrangler may have launched the first mass-marketed jeans of its kind, but they aren’t the first to claim an item of clothing can help reduce the appearance of cellulite. Several companies say their garb can tone muscles and burn extra calories, too.

Bum-perfecting jeans sound too good to be true, but certain moisturizers and practices can reduce the appearance of cellulite, and resistance training does tone muscles. One 2010 study out of the University of Virginia showed that women wearing toning tights burned more calories while walking, but it’s been claimed ShaToBu helped fund the study, so it could be codswallop.

Fitness outfitter 2XU says their clothing can increase circulation and reduce soreness and muscle fatigue, which seems like a more reasonable claim – and the pieces look cool in a Dark-Knight-does-yoga kind of way.

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Elite Long Sleeve Compression Top (US $119.95).

 

Some other calorie-burning, muscle toning items (?):

ShaToBu

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Mid-Thigh Shaper ($30).

 

These  formidable undies claim to slim-down the body thanks to resistance bands sewn  into the garment, making muscles “work a little harder” and burning more calories throughout the day.

Fila

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Toning Resistance Pant ($44).

“Compression panels and ergonomic cut lines smooth the look of cellulite and streamline the figure, making these perfect while you exercise or run around town.”

(Note: The name implies muscular benefits but the company’s description makes no such promises.)

Reebok

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EasyTone Double Layer Tank and EasyTone Capri.

“The EasyTone Capri features panels with resistance technology stitched into the back of the thigh for performance you can feel.”

If a healthier body is a serious goal, who wants to rely on an outfit to do the work? I would be more inclined to say that if a snazzy new outfit inspires better fitness, that’s as good as reason as any to buy one.

Have you tried fitness clothing that claimed it could boost performance or calorie burn? Share your story below.

 

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