Born from a lineage of beauty royalty (founders Dean and Davis Factor are great-grandson’s of legendary Hollywood makeup artist Max Factor) out of a famed Los Angeles photography studio, Smashbox Cosmetics has become a favourite among pros to get women ready for their close-up.
As one of the first big brands to introduce primer to the mass beauty market, Smashbox is bolstering its reputation for creating flawless skin this fall with new double-duty products.
“That’s really where the industry is going,” says Lori Taylor, Global Pro Lead Artist for Smashbox – who’s worked with Sandra Bullock and Sienna Miller – and stopped in Toronto recently on a global tour offering customers makeovers and professional photo sessions. “Like our dark spot correcting primer – now makeup is combined with treatment products.”
Taylor is big on a perfect base – the brand’s famous BB Cream is always in her bag – and she recommends women ditch their old foundation and keep it on hand. In fact, using ancient foundation is the #1 makeup gaffe women are guilty of committing.
“Women are married to their foundation. They stick to the kind they used years ago when so much as changed with products…there’s no need for a cakey, thick foundation.” says says, adding, “Women’s skin needs change over time.”
Throughout the five or 10 years a woman may use the same foundation she could experience oilyness, dryness, breakouts, wrinkles, dark spots and sensitivity.
Whatever the issues women may face, Taylor’s objective is to create a flawless face on celebrities and models alike, which can be tricky with the studio’s new double HD cameras. “With cameras there’s no re-touching so I have to nail it.”
Since there’s no re-touching in real life, either, here are some tips from Taylor and the pros at Smashbox for creating skin perfection (or at least the appearance of it).
- Start with an oil-free hydrating primer like Smashbox Photo Finish Hydrating Foundation Primer to fill in lines, soothe skin, and reduce cakeyness.
- Use a colour corrector on rosacea or other areas of redness.
- Dot on a brightening undereye primer that blends well into skin like Smashbox Photo Finish Hydrating Under Eye Primer, which Taylor says should be in every woman’s purse,”Women are so busy and we all want to look and feel awake.”
- Apply foundation from the centre of the face outward – not from top to bottom. The area around the nose is where it’s usually most red and will need more product.
- Resist the urge to apply foundation evenly over your whole face. If you use same foundation in oily areas and dry areas the overall look will be uneven because skin is naturally uneven. “You need a calculated application for cohesiveness,” says Taylor.
- Apply concealor after foundation to problem areas. You can use clean fingertips to apply, since the heat helps product sink into pores.