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Recent celeb beauty endorsements

- May 12th, 2011

A number of big name celebrity beauty endorsements were announced recently, and what better way to show off their acting abilities – than to pretend they use drug store products?

Here’s a rundown:

COVERGIRL

Sofia Vergara poses for her close up. (Courtesy of COVERGIRL)

Sofia Vergara poses for her close up. (Courtesy of COVERGIRL)

“Modern Family” funny/hottie lady Sofia Vergara will be the face of COVERGIRL cosmetics, with an ad campaign starting in January 2012.

From the looks of it, the brand is going for a slightly more sophisticated audience this time around, having cornered the girl-next-door market already with Taylor Swift and Drew Barrymore.

“We couldn’t think of a better person to represent our Brand. Sofia is gorgeous inside and out and has broad appeal,” said Vince Hudson, General Manager, COVERGIRL cosmetics in a press release.  “She personifies what it means to be a COVERGIRL through her confidence and beautiful sense of humor.”

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