The wonderful, manipulative 2015 Budweiser Super Bowl ad you won’t see on the Canadian game broadcast.
So the CRTC, in its infinite and profoundly compassionate wisdom, is going to finally let us watch the American TV transmission of the Super Bowl — complete with multi-million-dollar spectacular ads not seen on the Canadian telecast.
Thanks a bunch. My reaction to that paternalistic arrogance is much the same as Toronto Mayor John Tory’s reaction to Premier Kathleen Wynne’s loan sharkery: “Get stuffed.”
I, for one, plan to watch the American telecast of the Super Bowl — with all the American ads — this Sunday, not in 2017. And I’m going to do it in the comfort of my own home, I’m doing it legally and I’m not going to pay any corporation one damn nickel to do so.
I’ll tell you how I’ll be doing that in a bit, but first … let’s get to some of the new ads you won’t be seeing on the Canadian Super Bowl telecast.
In recent years, more and more advertisers have been sneak-peeking their attention-grabbing ads before their supposed Super Bowl premieres just to get a little more milage and bang for their buck.
Of course, some companies like Coca-Cola still keep their big production numbers under wraps until the actual game telecast, but a fair number of Super Bowl creations are already available for perusal.
Unfortunately, I am not particularly impressed by most of the 2015 ones I’ve seen. They’ve been rather … ordinary. Even dumb.
But don’t take my word for it. Check ‘em out and make up your own mind. Probably the easiest way to do that is by going to the link here for a compilation put together by NBC’s Today Show. You’ll see what I mean.
There are a few currently available Super Bowl ads that have impressed me, though.
I mean, who wouldn’t be impressed by this Snickers ad that throws together The Brady Bunch, B-movie machoman Danny Trejo and another actor whose initials are the same as Super Bowl (that would be S.B., right, not XLIX).
And Budweiser — which pulls out all the stops for Super Bowl — has this one for 2015 about a little lost dog and his “Best Buds.” It’s the continuation of a story that Budweiser began in its 2014 Super Bowl ad and it came close to bringing a tear to my eye — in less than a minute.
Fortunately GoDaddy came up with this cynical counter-schmaltz ad about another lost puppy that wiped that tear away – and wiped the smile off a lot of faces too. Which is why you won’t be seeing this particular GoDaddy ad on any Super Bowl telecast, Canadian or American or Brazilian or Eritrean.
GoDaddy spokeswoman Danica Patrick cuddles with Buddy, the star of the GoDaddy ad that caused a massive backlash — and was quickly pulled from the Super Bowl commercial lineup.
GoDaddy previewed the ad last Tuesday and by Wednesday the storm of outraged protest (understandable and probably appropriate) was so strong that GoDaddy buckled and pulled the ad from the Internet — and also pulled it from the whole Super Bowl telecast. Now that’s the power of protest and social action.
Still, it was a pretty funny ad … if you like black humour (which I do). So I’m glad we can still see it on YouTube. Maybe, in the end, GoDaddy is getting more milage from the ad this way rather than if it had just gone on the air Sunday and been buried under all the dozens and dozens of other Super Bowl ads that will dazzle us — those of us who watch the American broadcast, anyway.
Speaking of which, the reason I’ll be watching the American version at home is because I am not a prisoner of any cable or satellite “provider.” I get my TV for free with a small, inexpensive over-the-air antenna.
The GTA is wonderfully situated for over-the-air reception. On a good, clear-sky day (like the ones we’ve been having lately) I get crystal-clear reception of more than 20 stations — a lot of them ones you don’t even have the option of accessing via cable or satellite.
On a really, really bad weather day that number drops substantially, of course — sometimes down to seven or eight stations. But, because all over-the-air transmissions are now digital, the picture quality is still perfect — better than the compressed-data quality you’re getting from cable or satellite transmission.
Here’s the link to a website that lists all the over-the-air stations you could be accessing for free in the Toronto area if you made a modest investment (I’m talking well under $100 in most cases) in a digital TV antenna.
As well as TV stations located in the GTA, I pick up clear signals from about a dozen broadcasters in the Buffalo area. And one of those, of course, is WGRZ, Channel 2 (or, more correctly, Channel 2-1, since WGRZ also broadcasts completely different programme content on Channels 2-2 and 2-3, which I also receive — and which you don’t unless you have over-the-air antennae).
And WGRZ is the Buffalo affiliate of NBC, which is producing and broadcasting the Super Bowl XLIX telecast on Sunday.
So that’s why I’ll be watching all the new American commercials during the Super Bowl broadcast while you’re probably watching the same old regurgitated Canadian commercials you’ve already seen hundreds, perhaps thousands, of times.
You know there’s still plenty of time to step out to the store and get your own television antenna. You could try it out for a while before deciding whether or not to finally cut the cord to Rogers and/or Bell. I’m just saying.
Enjoy the game, however you choose to watch it.