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This Under Armour Olympic ad will give you the chills

- January 27th, 2014

We first wrote about Team Canada’s snowboard gear back in November.

Under Armour used the iconic 1972 Summit Series as inspiration for Team Canada’s ColdGear Olympic uniforms, which feature a state-of-the-art design that retains body heat.

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Now, in a high-energy ad spot that will air tomorrow on TSN, Under Armour is doing its part to pump up Canadians with a pre-Olympic commercial that, quite frankly, will give you chills.

The ad will run during TSN’s broadcast of the Leafs-Lightning game Tuesday night.

The spot — entitled Cold War — connects one of Canada’s pinnacle hockey events to the new-age sport of snowboard cross, uniquely featuring a Team Canada snowboarder racing downhill as the ad cuts back and forth between on-mountain action and footage from the famous “Summit Series.”

The Winter Olympic Games open Feb. 7 in Sochi, Russia.

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3 comments

  1. Bruce McFarlane | January 27, 2014 at 3:52 pm

    Now, my wife doesn’t like the new uniforms, but I made up for that, because it’s about time that we have a new, creative design! Go Canada Go!!!

  2. Darryl W. | January 27, 2014 at 6:34 pm

    Full Body Checking / Downhill Snowboard Racing!!!! Now THAT I would pay to watch!!!!

  3. Teik | February 10, 2014 at 12:49 pm

    WERE CAN I GET THIS!!!!

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