We first wrote about Team Canada’s snowboard gear back in November.
Under Armour used the iconic 1972 Summit Series as inspiration for Team Canada’s ColdGear Olympic uniforms, which feature a state-of-the-art design that retains body heat.
Now, in a high-energy ad spot that will air tomorrow on TSN, Under Armour is doing its part to pump up Canadians with a pre-Olympic commercial that, quite frankly, will give you chills.
The ad will run during TSN’s broadcast of the Leafs-Lightning game Tuesday night.
The spot — entitled Cold War — connects one of Canada’s pinnacle hockey events to the new-age sport of snowboard cross, uniquely featuring a Team Canada snowboarder racing downhill as the ad cuts back and forth between on-mountain action and footage from the famous “Summit Series.”
The Winter Olympic Games open Feb. 7 in Sochi, Russia.