If box office dollars were measured in celebrity cameos, then “This is the End” would set records.
The long-awaited end-of-the-world comedy, written and directed by Seth Rogen and “Superbad” pal Evan Goldberg, is getting attention thanks to a new extended trailer that features a who’s who of Hollywood – getting brutally killed in the apocalypse.
The principal cast is enough to get some butts in the theatre seats. It teams Judd Apatow proteges Rogen, Jay Baruchel, Jonah Hill, and James Franco together with Danny McBride and “Office” star Craig Robinson.
The premise seems simple enough: The guys play themselves. They are all in Los Angeles (Baruchel looks like he’s just visiting) when the apocalypse hits during one of Franco’s celebrity-filled house parties.
The rest of the trailer sees Seth, Jay and crew trying to survive in a new world overtaken by aliens and fire.
But check out the stars in turmoil:
We see Mindy Kaling, Jason Segel, and a cocaine-fueled Michael Cera at the party; Rihanna swallowed up by a sinkhole, comic Aziz Ansari begging for his life, and Emma Watson resorting to burglary for survival.
According to IMDB, Paul Rudd and comedian Kevin Hart are also attached to the movie, but are not in the trailer.
“This is the End” opens in theatres June 12.
Have a look at the trailer below and let me know what you think.
The film is actually based on the 2007 short film “Jay and Seth Vs. The Apocalypse”, starring Rogen and Baruchel alone in a room together, driving each other crazy. And it’s hilarious:
