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Global TV issues statement about SAG Awards “Debbie Travesty” broadcast snafu

- January 28th, 2013

dt

“SNAG Awards.”

“Global disaster.”

“Debbie Travesty.”

And those were just MY Tweets.

It’s fascinating these days to monitor social media when, as happens occasionally, something screws up on TV.

That’s what happened Sunday night during the live broadcast – beginning at 8 p.m. Eastern – of the SAG Awards on Global in Canada.

For the first half-hour, Global erroneously aired an episode of From The Ground Up with Debbie Travis, followed by about 10 minutes of an episode of American Dad, before joining the SAG Awards in progress. The SAG Awards were not available on an American channel in Canada, so Canadian TV viewers had no options but to wait it out.

On Monday, Global, which is owned by Shaw Media, issued the following statement:

“The SAG Awards are fed live and unfortunately, there was a technical issue with the feed last night for the east coast broadcast. We rectified the situation as soon as possible and the west coast feed ran in its entirety. We sincerely apologize for the inconvenience this caused our viewers.”

For those fateful 40 minutes on Sunday night, the banter back and forth on Twitter was pretty hilarious. People were commenting on how surprisingly well Debbie Travis was doing at the SAG Awards, etc.

At one point a blindsided Travis got involved on Twitter, too, wondering why she was receiving so many bizarre Tweets.

Later Travis Tweeted, “ok I am going to bed-thanks for the most fun tweet night-i have been abused, praised,flattered,loved&hated & even proposed to-thanks Canada.”

If Sunday night served as a reminder of anything, it’s how passionate people are about TV. If you tell them something is going to be on, and it isn’t on, they go loco. And a lot of that emotion gets channeled into social media, with some people going way too far on the anger side, but with many using it as a platform for some really funny, quippy stuff.

This is media in 2013, where comment can co-opt content.

bill.harris@sunmedia.ca

@billharris_tv