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Global TV issues statement about SAG Awards “Debbie Travesty” broadcast snafu

- January 28th, 2013

dt

“SNAG Awards.”

“Global disaster.”

“Debbie Travesty.”

And those were just MY Tweets.

It’s fascinating these days to monitor social media when, as happens occasionally, something screws up on TV.

That’s what happened Sunday night during the live broadcast – beginning at 8 p.m. Eastern – of the SAG Awards on Global in Canada.

For the first half-hour, Global erroneously aired an episode of From The Ground Up with Debbie Travis, followed by about 10 minutes of an episode of American Dad, before joining the SAG Awards in progress. The SAG Awards were not available on an American channel in Canada, so Canadian TV viewers had no options but to wait it out.

On Monday, Global, which is owned by Shaw Media, issued the following statement:

“The SAG Awards are fed live and unfortunately, there was a technical issue with the feed last night for the east coast broadcast. We rectified the situation as soon as possible and the west coast feed ran in its entirety. We sincerely apologize for the inconvenience this caused our viewers.”

For those fateful 40 minutes on Sunday night, the banter back and forth on Twitter was pretty hilarious. People were commenting on how surprisingly well Debbie Travis was doing at the SAG Awards, etc.

At one point a blindsided Travis got involved on Twitter, too, wondering why she was receiving so many bizarre Tweets.

Later Travis Tweeted, “ok I am going to bed-thanks for the most fun tweet night-i have been abused, praised,flattered,loved&hated & even proposed to-thanks Canada.”

If Sunday night served as a reminder of anything, it’s how passionate people are about TV. If you tell them something is going to be on, and it isn’t on, they go loco. And a lot of that emotion gets channeled into social media, with some people going way too far on the anger side, but with many using it as a platform for some really funny, quippy stuff.

This is media in 2013, where comment can co-opt content.

bill.harris@sunmedia.ca

@billharris_tv

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5 comments

  1. Jane Drew | January 28, 2013 at 1:38 pm

    Wow, I can’t believe people actually DO care about television that much. They should probably get out more. :; )

  2. Craig | January 28, 2013 at 2:15 pm

    This kind of thing happens all the time, disrupting all manner of programming — usually at the beginning or end of a timeslot. It is usually because the Canadian feed replaces the feed on American channels. I understand the need to maximize ad revenue, and so the principle does not offend me. (I do regret losing American Super Bowl commercials, but for 364 days of the year it usually means only watching a Tim Hortons’ ad instead of Dunkin’ Donuts.) In practice, though, it should be done more professionally. Is it done automatically? Is anyone actually watching what is being broadcast? I am glad that social media provides an outlet to complain about this: it’s not like you could call your local cable provider to point out the problem.

  3. Dr. Zaius | January 28, 2013 at 6:18 pm

    “Technical issue”?

    Yeah, someone fell asleep at the switch.

  4. Marilu | January 29, 2013 at 8:43 am

    If it had really been a technical issue, there would have been a crawl at the bottom of the screen with an apology saying exactly that. By showing two other shows with no comment whatsoever, it’s obvious they left someone in charge who had no idea what they were doing and no one at Global was watching.

  5. snow white | January 31, 2013 at 3:26 pm

    Not a technical issue – rather a Tiger Woods issue. Apparently insiders revealed his golf game was priority and some stations would not tune into SAG Awards because TW is more important. Blame it on the rain.

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