The event is known almost as much for its pricey commercial slots, and the videos that occupy those spots, as it is for the inherent football showdown that is the NFL’s championship – the Super Bowl.
It is also synonymous with great consumption of barley and hops soup. Football is the name of the game and beer the drink of choice.
Budweiser, a constant source of humourous commercials each year, is as much a staple in the periphery of the Super Bowl, as high-profile half-time shows and sideshows that often upstage the main event.
This year, the King of Beers took a slightly different route.
Hockey dreams come true in Budweiser’s Super Bowl commercial, which was released Thursday Feb. 2, ahead of this year’s event.
Instead of stallions or slapstick comedy, Budweiser will showcase a sentimental view of Canada’s favourite pastime.
“Just a few weeks ago, Budweiser made the dreams of two unsuspecting beer league hockey teams come true by giving them the thrill of playing just like professionals,” said the beer maker in statement.
“On December 21, 2011, Les Amigos and The Toronto Generals were ready to play their weekly hockey game when Budweiser transformed a regularly scheduled match into an epic, high-energy spectacle complete with screaming fans, play-by-play announcers, and even a Budweiser-branded Zamboni.
“These awe inspiring two minutes … turned the childhood dreams of 30 men into full blown reality.”
You can watch that hockey homage below.
The two-minute video leaves quite the lump in one’s throat. Some may argue that’s the feeling they get when trying to drink a Bud.
But regardless of what one thinks of Budweiser and its brew, the beer maker must be commended for putting their power to work for good because for one night, the King of Beers made a bunch of never-went-anywhere hockey players feel like kings.