Village grows, aka subeerban sprawl

- October 10th, 2012

I have written on this blog previously that I am fond of our local brewers, Village brewery included.

I like their approach to building a business, their belief in business support of the arts community, and their beer.

News they are expanding their capacity is good news indeed. Starting a small brewery surely is no easy feat, and it means there has been support for the brand among Calgarians.

Hot on the heels of the Wild Rose Brewery announcement they were gathering up space in the southeast to expand, the Village towne crier has given the “Hear ye, hear ye” about plans afoot in their operation — they are quadrupling capacity to meet demand.

“Fortunately we’re much better at making beer than we are at making projections,” Village partner Tom Stuart said. “We exceeded growler sales by 500 percent and kegs by 30 percent.”

Just nine months into their operation, Village officials say they are a year ahead of schedule. They have added six 60 hectolitre fermenters and are now running an impressive-sounding 150-bottles-per-minute, German made, 24-valve filler and bottling line.

And they have revamped their website to boot.

As it stands now, the brewery, which is still selling its wares only in Calgary, has more than 70 taps in bars and restaurants plus growlers and the recently available bottles in more than 45 retailers. 

And as they grow, the contribution to the arts scene, 10% of sales, grows as well.

“The more beer we sell, the more involved we can be, the more fun we can have and the more good we can do,” brewery partner Jim Button said.

Growth in the local beer industry is a plus. It means consumers are open to a larger variety of products, and willing to support something community-based.

Hopefully recent successes of Village, as well as the popularity of limited releases from Wild Rose and Big Rock, will evntually others to dive into a sudsy start-up.

But until then, I’m happy to see our current players reap the rewards.

Categories: Drinking

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