The next time you pour a dram of Glenfiddich, you’ll be toasting a Calgary charity in their work with veterans and their families.
The iconic distillery has partnered with Wounded Warriors Canada and Calgary-based Can Praxis to support its equine therapy work with veterans to help soldiers recover from the effects of war and rebuild family connections.
“Glenfiddich’s direct support of Wounded Warriors Canada and Can Praxis allows us to provide programs for veterans and their families at no cost to participants,” Can Praxis co-founder Steve Critchley said.
“This support is significant and ensures we (Can Praxis) are able to conduct innovative programs and provide proven help for those in need.”
The announcement was made Wednesday at Stampede park in Calgary.
For its 2014 campaign, Glenfiddich is donating $2 from the sale of every bottle of Glenfiddich 15 Year Old Solera sold in Canada to the program.
Glenfiddich has partnered with Wounded Warriors Canada since 2012, starting with the donation of proceeds from a record-breaking scotch auction in Toronto. To date, more than $180,000 has been raised to support Wounded Warriors.
“When it comes to our ongoing partnership with Wounded Warriors Canada, we have and always will be guided by the philosophy of families helping families,” says Beth-Anne Thomas, National Brand Manager for Glenfiddich.
“As a family-run distillery, we are thankful that our fundraising efforts in 2014 will directly support veterans and their families using pioneering equine-assisted learning methods.
“We couldn’t be more proud to welcome them into our family at Glenfiddich.”
The proceeds will be presented to Wounded Warriors and Can Praxis at a ceremony leading up to Remembrance Day this fall.
The Glenfiddich 15 Year Old Solera, according to the distillery’s website, is an award-winning whisky, aged in three different kinds of oak before being mellowed in a Solera vat and married in Portugese oak tuns. It features aromas of honey, fudge and dark fruits, with notes of oak, cinnamon and ginger on the palate with a sweet, lingering finish.
It’s a good buy at less than $70 most places.