The Phoenix Coyotes are taking a different approach to drawing fans to the Jobing.com Arena this coming Valentine’s Day.
According to The Phoenix Business Journal, the Coyotes will be giving out 3,000 cubic zirconia rings to women at the game against the Washington Capitals on Feb. 14.
To some women, getting a cubic zirconia is hardly motivation to attend a Coyotes game, much less sit through it, but there’s a catch.
Among the 3,000 fake-diamond rings being handed out, one will be a real $5,000 diamond ring from Ganem Jewelers.
The Coyotes are also offering a special Valentine’s Day ticket package.
For $180, a couple will receive two tickets in the club seating section of the arena, a dinner buffet for two, a drink each, a rose and a scoreboard message. The package is apparently worth $300.
One question remains: is this offer really enough to draw a crowd?