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Watch Scarlett Johansson’s banned sexy Super Bowl commercial

- January 28th, 2014

That wasn’t so bad, was it?

Not unless you’re Fox Sports.

The network has refused to air the above SodaStream commercial as-is during Super Bowl XLVIII.

Why?

It’s not because of Scarlett Johansson’s sultry straw work. As much sex appeal as the ad oozes, it’s incredibly tame compared to TV spots of Super Bowls past.

No, it’s apparently because of the potshot taken at two of Fox’s biggest advertisers, Coca-Cola and PepsiCo.

“Sorry, Coke and Pepsi.”

Sorry, Fox told SodaStream, you’ll have to take that line out.

An outraged Daniel Birnbaum, CEO of the soda machine manufacturer, thinks Fox is “afraid of Coke and Pepsi.”

Both soft drink companies will air commercials during the Big Game. Pepsi is also sponsoring the halftime show.

“What are they afraid of?” Birnbaum told USA Today. “Which advertiser in America doesn’t mention a competitor? This is the kind of stuff that happens in China. I’m disappointed as an American.”

A Coca-Cola spokesperson said the company “did not pressure Fox” to demand any changes.

It’s not the first time this has happened to SodaStream. Last year, CBS refused to air the company’s Super Bowl ad below.

If you guessed it was nixed because it takes a shot at Coke and Pepsi — also big-time CBS advertisers — you’d be right.

Birnbaum said SodaStream will comply with Fox’s demand and drop the final line from its latest commercial.

“If I could get my money back, I’d be happy to be out of that deal,” he said.

Instead, viewers will likely enjoy a couple more seconds of Johansson sipping soda.

@AVPreports

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1 comment

  1. edge | May 1, 2014 at 4:31 am

    please send me the video

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