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Tim Hortons now on tap at Bills’ stadium

- September 17th, 2009

Finally, a marketing campaign I can get behind.

Never mind all the fancy promotions sports teams tend to put on in an effort to draw in fans. Give the people what they want, I say.

The Buffalo Bills apparently are thinking along the same lines.

The Bills, clearly hoping to have more Canadian fans pour across the border for games in Buffalo, have announced a partnership with Tim Hortons that will make our beloved breakfast brew the “official coffee” of the team and Ralph Wilson Stadium.

Starting Sunday, when the Bills host the Tampa Bay Buccaneers, fans at The Ralph will be able to buy a Timmy’s – for the surprisingly low, “discounted” price of $1.75, I might add – to enjoy with their NFL experience. In addition, you’ll be able to pick up Bills-branded Tim Cards and chow down on team-coloured donuts.

As far as I’m concerned, Timmy’s is the perfect choice for Canucks jonesing for a coffee fix while watching some hard-hitting, American-style football. Blue-collar coffee for a blue-collar game.
Starbucks schmarbucks. Second Cup is second rate. Give me Timmy’s any day.

Serving Tim Hortons at the stadium makes perfect sense to me. I can see it being a huge success, especially when the weather turns bitterly cold.

The Bills already have a significant Canadian connection. A large fan base exists north of the border and, thanks to the Bills in Toronto Series, it could wind up growing.

So the market for Tim’s is already seated in the stadium. People accustomed to drinking coffee from those familiar brown paper cups make up a good portion of the audience attending Bills games.

(Of course, it might take getting used to seeing people bouncing around the stadium on caffeine high instead of passing out in their seats. Not sure if security will be any happier dealing with hopped up caffeine-heads than drunks. But, I digress. )

This, folks, is an idea whose time has come. Bully to the Bills for being so savvy.

Bravo. And I’ll have a large double-double.

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