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End of a hockey (stick) era

- April 8th, 2011

A Canadian stalwart in the hockey world is closing up shop at home and moving the bulk of its’ production to China.

Sher-Wood Hockey Inc., know for their high quality sticks, outsourced their wooden sticks to a local company in Sherbrooke, Que. several years ago and has been focusing on their more popular composite sticks. According to CBC about 85 per cent of the company’s products are already being made in China. Now the remaining stick production is set to follow.

About 40 people are expected to be out of jobs at the Quebec factory – but the company says that about 110 people will continue to work at the plant in the ‘novelty’ department (read: collectible pucks, water bottles and plastic mini sticks).

Sher-Wood was, until recently, the last company to continue producing wooden sticks in North America after Bauer Nike shut down their Ontario factory in 2004. In 2007 Sher-Wood followed in their footsteps and outsourced the production of their cheaper wooden sticks to China so that they could focus on the more profitable composite market in North America – a market that has continued to flourish.

The company, now 62-years old, was purchased in 2008 by Richmond Hill based Carpe Diem Growth Capital after having filed a proposal with its creditors under bankruptcy protection laws.

blade designs hang near a work station at the Sher-Wood hockey stick plant in Sherbrooke, Quebec. (Blair Gable)

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3 comments

  1. patrick mulroy | April 8, 2011 at 9:23 pm

    unbelievable. tell me why nobody is taking this question to our so called ‘leaders’ who preach job creation and keep jobs in canada..how is it that an icon like a hockey stick, composite, wood or even made of the breath of Charlie Sheen cannot be made here….my condolences to each of the families being affected by the 40 hardworking men and women who are about to lose their jobs. has nobody in this country have a problem with this????

  2. Alex | April 11, 2011 at 3:49 pm

    Every time I hear politicians talk about raising corporate taxes, I cringe. More jobs lost in Canada because compnaies need to outsource to survive.

  3. Jeny | April 11, 2011 at 11:43 pm

    Sad that a hockey stick company now has to produce out of the country for our national sport.

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