Make Canoe my Homepage

GM, owner buried alive by hockey team to sell tickets

- June 19th, 2014


The Arizona Sundogs are a desperate bunch.

The Central Hockey League affiliate of the Phoenix Coyotes have buried their general manager Chris Presson and owner Brad Fain in a sad attempt to try and sell hockey tickets for a team that plays in the middle of the desert.

According to Fox Sports Arizona, both men were placed in “eight-foot containers with a grated cattle guard at the top, allowing for air circulation and the opportunity for fan interaction”.

The containers were then lowered underground in some empty lot in Arizona, all so they can sell 300 season tickets.

With such an outrageous stunt, you’d think the results would be tremendous.

My goodness no.

The Sundogs sold 14 tickets after Day 1, and I’m sure Fain and Presson are just thrilled to be living in a dumpster for the foreseeable future.

This PR stunt is almost as bad as last year’s when a bunch of guys from the team lived in a scissor lift for six days until they sold 300 tickets.

Hockey is alive in Arizona guys.

(H/T to Deadspin)

Subscribe to the post

3 comments

  1. Matt | June 19, 2014 at 9:28 am

    Another example of the failure of a business run by Bettman and co. How you can be so blind to the fact that hockey will never be a success in 90% of the US is beyond me. Put a team in Quebec City and you’ll sellout every game.

  2. Kneejerk | June 19, 2014 at 11:45 am

    Right about Bettman, Matt, not so right about Quebec City. They had a team. Part of the reason they no longer do is that they didn’t sell-out every game.

  3. Todd Etshman | June 21, 2014 at 5:18 pm

    It’s not the middle of the desert.

Leave a comment

 characters available