According to the official game sheet, 13,294 took in the Ottawa 67′s-Belleville Bulls “kids” game last week in the nation’s capital.
Don’t be surprised if that number decreases next year.
The 67′s, apparently by accident, played a raunchier-than-expected music video on their big screen during their annual kids day.
The video in question, Just In Love by Joe Jonas, is not exactly appropriate viewing material for the eight- to 13-year-old demographic — the target market for the specialty game (Grades 3 to 8).
The video isn’t that bad, but there’s a certain amount of cuddling. There’s also tomfoolery in the streets.
There’s even brief shots of Jonas in a bathtub with a woman. And others featuring him making out with said woman, sometimes half-naked.
Ottawa vice-president of communications, Randy Burgess, told the Ottawa Sun he “apologized profusely” to concerned teachers who were clearly unimpressed by the Jonas cameo.
“I saw it, and my mouth just dropped,” Burgess said. “Everyone was shocked.”
“We started running around, to kill the feed, but by the time we could do that, well, it was over.”
Clearly someone manning the video board controls flipped the wrong switch. Or, they simply didn’t watch the video beforehand and assumed it was kid-friendly since Jonas is a former Disney star.
Either way, not the finest moment for junior hockey public relations.