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KHL team employs scantily-clad nightclub dancers to sell tickets

- December 3rd, 2013


Here’s an idea for you, Phoenix.

Averaging just 12,864 fans per game, the Coyotes could use some guerilla marketing tactics in an effort to make the NHL relevant in the American southwest — at least briefly.

That’s what the KHL’s Metallurg Magnitogorsk did this week in an attempt to get more fans into the arena.

The Russian side scouted a number of nightclubs to find scantily-clad dancers to form its newest sales team. Once selected, the local ladies manned the ticketing desk at the club’s arena to the shock and awe of those who came out to purchase a ticket.

“The idea was born spontaneously,” Seagull Anton, a member of the club’s PR team, told in a translated version of the story. “(We) wanted to cheer up the fans before the next home game series . (Nightclub dancers) were offered a job at the box office!”

Metallurg, which currently sits third in the KHL’s Eastern Conference, aren’t exactly trailblazers.

The KHL teamed with Playboy back in 2010 when Hot Ice, the league’s official magazine, ran a contest calling for women to send in swimsuit photos of themselves.

A jury of KHL players and Playboy editors then selected the winner who earned a photo shoot while being named Playmate of the Month.

Like the saying goes — right or wrong — sex sells.

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  1. Zalokar62 | December 3, 2013 at 2:39 pm

    Why is this a problem? doesn’t the Sun newspapers have the Sunshine Girl in every issue? Can you say hypocrisy?

  2. Will | December 3, 2013 at 3:41 pm

    Hmmmmm….whatever works???

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