Then there’s downright narcissistic.
We’ll let you decide which description fits U.S. soccer players Sydney Leroux and Alex Morgan after their most recent online stunt.
The last time we saw Leroux, a Vancouver-born, Canadian-turned-American soccer star, and her wingwoman they were tweeting a plethora of bikini-clad photos and videos of themselves vacationing in Hawaii.
Those photos kicked off a media firestorm that saw a number of prominent media outlets around the world play up the content the 20-somethings provided.
Two weeks on, it’s become abundantly clear that the pair is on a relentless campaign to keep their names in the headlines, even if their publicity stunts are a little tasteless.
And it’s working.
With videos like this, they’re bound to.
Right or wrong, when athletes offer a glimpse into their lives away from the field, fans take notice.
And, in fairness, the fact Leroux and Morgan are taking aim at Miley Cyrus is pretty funny.
But at what point do videos — side projects? – like these begin to become a distraction to teammates?
Is this shameless self-promotion, or smart marketing?
Let’s put it this way: Other than Christine Sinclair, how many Canadian soccer players can you name?