While many airlines have turned to outrageous videos to get passengers to sit up and pay attention to those safety procedures – think this cheeky video featuring Betty White or Air New Zealand’s “Bare Essentials of Safety” video featuring nude flight attendants – none compare to this saucy song-and-dance number from Richard Branson’s Virgin America.
Clocking in at five minutes in length, the airline plans to debut the ‘Glee’-like new safety video in flights on Friday. Safety tips are entirely rapped or sung by performers dressed in Virgin America flight attendant uniforms. The airline says this is the first time a U.S. carrier has created a safety video using only the power of song.
The clip was directed by Jon M. Chu, famed for music-focused movies like ‘Step Up 2: The Streets’ and ‘Justin Bieber: Never Say Never’ and amps up the star power by casting ‘American Idol’ alum Todrick Hall as one of the main performers.
Virgin America expects all of its planes to be showing their new safety video by mid-November.