Air Canada’s new leisure airline, rouge, will take to the skies starting July 1 and on Monday, the airline debuted the uniforms the more than 2,000 flight staff members will wear.
It took four months for Air Canada and its design partners to complete the new uniforms. Montreal’s VF Imagewear was involved in conceptualizing the uniforms in Air Canada’s signature burgundy shade, while Fluevog designed the shoes and L’Oreal/Redken developed a grooming and makeup combo for a ”distinctly on-trend and fresh Air Canada rouge look.”
“Our goal was to create a unique, welcoming and fashion forward look with lasting appeal that would also be practical and comfortable,” Renee Smith-Valade, vice president of customer experience, said in a press release. “We developed our uniform and overall look with our partners in record time … with close attention to cost and making every effort to engage with Canadian designers for an end result that reflects our relaxed, fun, holiday atmosphere onboard.”
Air Canada rouge flight attendants are being trained in service excellence at the Disney Institute at Disney World in Orlando, Fla.
“We’re investing in the Disney Institute’s service excellence training to ensure our customers’ vacations truly start when they board our aircraft,” Michael Friisdahl, Air Canada rouge president and chief executive officer, said in a press release. ”By offering exceptional customer service, uncompromising safety, a relaxed inflight environment and a host of Air Canada and Air Canada Vacations benefits, we’re confident Air Canada rouge will soon be the leading choice for leisure travel.”
Air Canada rouge operates as a leisure airline alongside Air Canada Vacations. Initially, flights will operate from Toronto and Montreal to vacation destinations in the Caribbean and Europe with plans to expand over the next three years. For more information, visit aircanada.com.