A new survey from Thomas Cook Travel has found that 77% of Canadian families plan to hit the road and vacation in 2013, even if it means cutting back on dining out and entertainment at home in order to afford the trip.
The survey reveals that 61% of Canadian families would spend less on eating out in favour of saving for a family vacation. Residents of Saskatchewan and Manitoba are most likely to forego a meal at a restaurant in order to save cash for a trip (70%), while Atlantic Canadians are least likely to give up eating out, with only 44% saying they would eat in to save for their vacation fund.
The majority of residents in each province — 57%, on average — are also willing to give up entertainment, such as visits to the movie theatre, in order to save money for a vacation. Atlantic Canadians were most likely to give up entertainment (62%) and British Columbians were least likely (51%).
The Thomas Cook survey found that children are also getting more involved with planning the family vacation, with 59% of Canadians saying they encourage their kids to help choose the destination for their family trip.
When it comes to finding the perfect family destination, 69% of survey respondents say they consider the size of available rooms, 82% look at food selection on resort or at the hotel, 41% look for properties that offer supervised child care programs and 92% consider the overall safety of the resort or destination.
The survey of 1,009 Canadians was conducted for Thomas Cook by Harris/Decima.