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Spirit Airlines urges travellers to “go down on us” to the Caribbean

- January 23rd, 2014
(Spirit Airlines website)

(Spirit Airlines website)

Using shock value to publicize airfare deals is becoming a hallmark of advertizing at U.S. budget airline Spirit Airlines.

The airline is following up their Rob Ford crack-smoking flight deal with a new offer for travellers to “go down on us” to the Caribbean.

The animated ad launches after clicking into the Spirit website, not-so-subtly declaring that the airline is shaving its prices before a razor sweeps across a photo of a woman’s pelvis, removing hair to reveal the good deals on airfare to be had.

“We’re shaving our fares so you’ll go down on us… to the Caribbean,” the ad says.

Spirit’s fares to the Caribbean are one-way and start at $30.

(Spirit Airlines website)

(Spirit Airlines website)

In November, Spirit Airlines made headlines with an ad that depicted a portly man smoking, believed to be poking fun at the crack scandal surrounding Toronto mayor Rob Ford.  “We’re not smoking crack,” read the ad. “Our fares REALLY are this low!”

In July, the airline took on the scandal surrounding U.S. politician Anthony Weiner with an ad titled “The Weiner Rises Again.” It featured a hot dog version of Weiner’s alter ego, Carlos Danger, holding an iPhone declaring it’s “fares too HARD to resist.”

What do you think? Has Spirit gone too far with this ad? Take our poll below.

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6 comments

  1. MrKenn | January 23, 2014 at 10:51 am

    They are attracting your attention. Your dirty mind is your business

    Attracting your attention is their business. Your dirty mind is your business

  2. Vladimir | January 23, 2014 at 11:39 am

    Vlad like capitalism !

  3. Hungry Writer | January 25, 2014 at 8:18 am

    Loving their wit…

  4. John | January 31, 2014 at 12:33 pm

    Sorry but I will pay the normal fare on other airlines. You can’t maintain the airplane properly on 30 bucks a ticket. Sooner or later the finances have to give somewhere. Saving money on a 30 dollar fare isn’t worth my life.

  5. JM | February 25, 2014 at 2:25 pm

    I think their ads are pretty funny. However, I’m not sure that associating “going down” with planes was the wisest marketing move.

  6. Morgan Mcbridge | February 27, 2014 at 4:37 pm

    I will say that it is the first of their emails that I have actually opened.

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