Using shock value to publicize airfare deals is becoming a hallmark of advertizing at U.S. budget airline Spirit Airlines.
The airline is following up their Rob Ford crack-smoking flight deal with a new offer for travellers to “go down on us” to the Caribbean.
The animated ad launches after clicking into the Spirit website, not-so-subtly declaring that the airline is shaving its prices before a razor sweeps across a photo of a woman’s pelvis, removing hair to reveal the good deals on airfare to be had.
“We’re shaving our fares so you’ll go down on us… to the Caribbean,” the ad says.
Spirit’s fares to the Caribbean are one-way and start at $30.
In November, Spirit Airlines made headlines with an ad that depicted a portly man smoking, believed to be poking fun at the crack scandal surrounding Toronto mayor Rob Ford. “We’re not smoking crack,” read the ad. “Our fares REALLY are this low!”
In July, the airline took on the scandal surrounding U.S. politician Anthony Weiner with an ad titled “The Weiner Rises Again.” It featured a hot dog version of Weiner’s alter ego, Carlos Danger, holding an iPhone declaring it’s “fares too HARD to resist.”
What do you think? Has Spirit gone too far with this ad? Take our poll below.